Brand Manager of SushiVid
Keith is currently the Brand Manager of SushiVid, an influencer marketing platform that enables brands and advertising agencies to find, hire and work with influencers and content creators.
He begun his career in TV and production with Media Prima after graduating and was swiftly moved to the newly minted digital arm (MPD) that went on to develop TonTon.com.my. It was only natural that aftertwo yearsof branding at Media Prima Digital, he dived into the world of advertising with NagaDDBTribal, a 4A's accredited creative agency.
During that time, he managed two accounts in the likes of Panasonic Beauty and Connor's Stout Porter (Carlsberg) in terms of strategizing and planning ATL/BTL marketing campaigns for the Malaysian market. His first break into the start-up scene was about 4 months ago when he joined SushiVid as a Brand manager where he now leads the business development and partnership division for the company. He has worked on 20 influencer marketing campaigns for brands like The Face Shop, Lafarge-Holcim, Astro, and AirAsia to name a few. His long term focus is to optimize the usage of influencers for cross-border marketing and also improve the quality of sponsorships for influencers.